How Haddock works?
We work with partners that have very undefined technology needs in emerging markets, focusing on clean technologies. For instance:
“Is a $5 home-based desalination system possible in Pakistan?” or
“We need to power some reading lights for $2 with wind, can you help us?”
Most of our projects have the potential for “confluence”, or applications in both the developing and wealthy world. These sorts of projects tend to have strong potential to generate intellectual property for us and our partners – we like when that happens. If we decide to take on the project, we will bring to bear our dedicated Hong Kong team and a global network of partners to find a novel solution, and then turn that solution into a disruptive product.
Many of our engagements are “risk-sharing”. This means we charge a significantly reduced contract fee (oftentimes half of US market rate). In exchange for taking on this risk, we will typically setup a royalty-sharing plan or ask to own intellectual property arising from the development effort in areas that are not of interest to our partners. Our partners’ success is then our success.
We can take a concept or a general identified need through the proof-of-concept stage, to demonstrated prototypes, and through one to several thousand pre-production units. The chasm of 1-1000 units is often the most difficult stage of a cleantech product's adolescence, and this is the stage where Haddock can offer the most unique assistance.
Our invention philosophy
- Simpler is better.
- Frugal engineering. A $0.10 water disinfection system will be fundamentally different than a $100 device. We treat the target device cost as the most important factor in product development, a constraint that often forces into existence new and better technologies.
- Invention happens around the whole world, as often in La Borgne, Haiti as in Silicon Valley. Combining the talents of inventors, designers, and engineers from around the world is the key to solving big problems.
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